CSAE Spring 2011 Associaton Management Express

CSAE's Association Management "Boot Camp"
Four-Week Curriculum for SPRING

April 14, 2011 through May 5, 2011

Attend a single program or the entire series
A weekly focus on the specifics of association management

With a different curriculum from the fall 2010 sessions, this intensive program meets once a week from 8 a.m. to 11:00 a.m. to tackle a variety of topics in association management. The learning will be fun and thought-provoking as we delve into the specifics of the profession. Each session is approved for three hours of CAE credit in various domains.

This program is unique because it provides more than a not-for-profit view. It is association specific.

Although, NOT a CAE study program or intended as a preparation for the CAE designation, this program will address many of the broad topic areas you will find in the CAE Exam Content Outline.

Who should attend?

Individuals seeking the Certified Association Executive (CAE) designation.
New association executives looking for a fast start "boot camp".
Experienced association executives seeking a general refresher or to fill in the gaps in their personal skillset.
Up-and-coming association executives being "groomed" for chief staff executive positions.
Specialist staff seeking generalist training to better understand the profession of association management.
Individuals with a CAE seeking continuing education credit.

What will you learn?

Wow, where do we start? This program is best described as "association executive in a box." During this intensive 4-week program, you'll learn from experienced subject matter experts about specific areas of association management. You'll be given study resources to learn the topic matter at an even deeper level on your own. You'll be given practical tools, including "boilerplate" templates and forms, performance metrics and measurement tools you can use in your own association, as well as participate in case studies and real-world scenarios to help you be more effectively overcome challenges you'll likely face in volunteer and human resource management. You'll learn how to avoid legal pitfalls, manage risks and ensure your association is positioned for long-term success.

Why should I attend?

Newly hired to your first association executive position? This a great boot camp to get started right.
Do you have staff you want to move into management? This course provides a broad view of association management to develop an Executive in Training.
Would you like your staff to have a "big picture" of the association industry? This is a great opportunity for specialists to get out of their "silos" to learn about the profession of association management, not just their specialty.
Been there, done that? Even if you're an experienced association executive, you can benefit from a refresher or attend specific sessions to fill in the gaps in your personal skill set.

Broad Session Descriptions

Week 1, April 14: Leadership, Ethics, and Negotiation
Leadership
CAE Credit: 3 Credits in Domain 2
Presenters: Leadership-Jeff Arnold, MAM, CAE; Negotiating and Ethics-Garry Briese
Leadership: Integrate strategic leadership and calculated risk taking to achieve long-term goals. Ethics: Maintain the highest degree of personal integrity in order to resolve ethical dilemmas; establish and implement conflict of interest policies for board and staff to insure transparency. Negotiation: Exercise effective and ethical negotiation skills to resolve conflicts and achieve consensus; utilize conflict resolution skills to productively resolve differences among parties.

Week 2, April 21: Public Policy, Research, Evaluation and Statistics
CAE Credit: 1 Credit in Domain 6; 2 Credits in Domain 4
Presenters: Public Policy-Mark Grueskin; Research, Evaluation and Statistics-Greg Williams
Public Policy: Create an inclusive advocacy agenda to support the profession or industry; implement a public policy program to educate key stakeholders. Research, Evaluation and Statistics: Develop a research agenda to benefit the internal operations of the association, advance the profession or industry, and provide needed information for members and other stakeholders; use appropriate research and data collection methods to guide decisions and operations within the association.

Week 3, April 28: Public Relations, Media, Marketing, Branding
CAE Credit: 1 Credit in Domain 1; 2 Credits in Domain 9
Presenters: Branding and Marketing-Pecanne Eby; PR and Media Relations-Carole Walker
Public Relations, Media: Plan, implement, and evaluate a public relations education and information program to positively influence groups and individuals and enhance public trust; develop a crisis communications and management plan to prepare a media spokesperson to communicate the association’s position. Marketing/Branding: Develop and implement a marketing plan to support the association’s position and branding, enhance membership recruitment and retention efforts, and promote programs, products, and services.

Week 4, May 5: Technology, Business Planning, The CAE Exam Experience
CAE Credit: 1 Credit in Domain 3; 1 Credit in Domain 1; 1 Credit in Domain 2
Presenters: Technology-Randi Richter; Facilities Management-Jeff Arnold, MAM, CAE; Business Planning-Judy Robinson, PhD, CAE; CAE Exam Experience-Marilen Reimer
Technology: Identify and implement appropriate information technology systems to support association strategies and goals. Facilities Management: Develop and implement an organization-wide crisis management program to protect and secure human and physical assets; ensure that the work environment is compliant with applicable laws and regulations to create a safe and accessible workplace. Facilities Management: Develop and implement an organization-wide crisis management program to protect and secure human and physical assets; ensure that the work environment is compliant with applicable laws and regulations to create a safe and accessible workplace. Business Planning: Align the association’s activities, operations, and business plan to support the strategic goals and resources of the organization. The CAE Exam experience: learn from recent CAE recipients the types and format of questions on the CAE Exam and how to best prepare.

Time: 8 a.m. to 11 a.m.
Location: Garden Level Conference Room at 2460 West 26th Ave (Diamond Hill Complex) – Building C
Registration: 4-Session Package (members) $250; individual sessions available for $75 (members). Non-member pricing available on website. Register NOW by calling the CSAE office at (303) 368-9090.

Consent to Use of Photographic Images
Registration and attendance at, or participation in, CSAE meetings and other activities constitutes an agreement by the registrant to CSAE’s use and distribution of the registrant or attendee’s image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities.