CSAE Spring Association Management Express

CSAE's Association Management "Boot Camp"

Spring Session
April 5 - May 10, 2012
Attend a single program or the entire series
Each week we focus on the specifics of association management

With different curriculums for the fall and spring sessions, this intensive program meets once a week for five weeks to tackle a variety of topics in association management. The learning will be fun and thought-provoking as we delve into the specifics of the profession. Each session is approved for three hours of CAE credit in various domains.

This program is unique because it provides more than a not-for-profit view. It is association specific.

Although, NOT a CAE study program or intended as a preparation for the CAE designation, the program will address many of the broad topic areas you will find in the CAE Exam Content Outline.

Who should attend?

Individuals seeking the Certified Association Executive (CAE) designation.
New association executives looking for a fast start "boot camp".
Experienced association executives seeking a general refresher or to fill in the gaps in their personal skillset.
Up-and-coming association executives being "groomed" for chief staff executive positions.
Specialist staff seeking generalist training to better understand the profession of association management.
Individuals with a CAE seeking continuing education credit.

What will you learn?

Wow, where do we start? This program is best described as "association executive in a box." During this intensive 5-week program, you'll learn from experienced subject matter experts about specific areas of association management. You'll be given study resources to explore the topic matter at an even deeper level on your own. You'll be given practical tools, including "boilerplate" templates and forms, performance metrics and measurement tools you can use in your own association. You will participate in case studies and real-world scenarios to help you more effectively overcome challenges you'll likely face in volunteer and human resource management. You'll learn how to avoid legal pitfalls, manage risks and ensure your association is positioned for long-term success.

Why should I attend?

Newly hired to your first association executive position? This a great boot camp to get started right.
Do you have staff you want to move into management? This course provides a broad view of association management to develop an Executive in Training.
Would you like your staff to have a "big picture" of the association industry? This is a great opportunity for specialists to get out of their "silos" to learn about the profession of association management, not just their specialty.
Been there, done that? Even if you're an experienced association executive, you can benefit from a refresher or attend specific sessions to fill in the gaps in your personal skill set.

Time: 8 a.m. to 11 a.m.
Location: Diamond Hill Complex, Building C, Garden Level Conference Room, 2460 West 26th Ave in Denver.
Registration: 5-Session Package is $275 for members and $375 for non-members; individual sessions available for $75 for members and $90 for non-members.

Spring 2012 Curriculum

Week 1 (April 5): Leadership, Ethics and Negotiation
CAE Credit: 3 hours in Domain 2
Faculty: Jeff Arnold, MAM, CAE, President, Leading Associations; Roberta Herman, MBA, CAE, CEO, American Association of Veterinary Medicine
Integrate strategic leadership and calculated risk taking to achieve long-term goals. Ethics: Maintain the highest degree of personal integrity in order to resolve ethical dilemmas; establish and implement conflict of interest policies for board and staff to insure transparency. Negotiation: Exercise effective and ethical negotiation skills to resolve conflicts and achieve consensus; utilize conflict resolution skills to productively resolve differences among parties.

Week 2 (April 19): Public Relations, Media, Marketing/Branding
CAE Credit: 3 hours in Domain 9
Faculty: Pecanne Eby, President, Brand Mentoring, LLC; Marilee Yorchak, CAE, Executive Director, Business Marketing Association, Colorado Chapter
Plan, implement, and evaluate a public relations education and information program to positively influence groups and individuals and enhance public trust; develop a crisis communications and management plan to prepare a media spokesperson to communicate the association’s position. Marketing/Branding: Develop and implement a marketing plan to support the association’s position and branding, enhance membership recruitment and retention efforts, and promote programs, products, and services.

Week 3 (April 26): Knowledge Management, Programs, Products and Services, Fundraising
CAE Credit: 2 hours in Domain 8; 1 hour in Domain 4
Faculty: Marilen Reimer, CAE, Executive Director, American Council of Engineering; Brian Stockman, Executive Vice President, American Society of Farm Managers and Rural Appraisers
Examine how a knowledge management system can be tailored to small and large associations alike. Determine the utility of fundraising activities as related to the association’s programs, products and services. Develop fundraising programs (sponsorships, affinity programs, etc.) to support the ongoing work of the organization.

Week 4 (May 3): Technology and Publications
CAE Credit: 1 hour in Domain 3; 1 hour in Domain 9
Faculty: Randy Richter, Director, Technical Solutions, Association Technology Solutions, LLC
Identify and implement appropriate information technology systems to support association strategies and goals. Evaluate the publications portfolio and develop a strategy for future publishing endeavors vis a vis technology enhancements. The CAE Exam Experience: learn from recent CAE recipients the types and format of questions on the CAE Exam and how to best prepare.

Week 5 (May 10): Public Policy, Research, Evaluation and Statistics
CAE Credit: 1 hour in Domain 6; 2 hours in Domain 4
Faculty: Mark Grueskin, JD, Partner, Heizer Paul Grueskin, LLP; Greg Williams, MBA, MA, President, Redpoint Resources, LLC
Create an inclusive advocacy agenda to support the profession or industry; implement a public policy program to educate key stakeholders. Research, Evaluation and Statistics: Develop a research agenda to benefit the internal operations of the association, advance the profession or industry, and provide needed information for members and other stakeholders; use appropriate research and data collection methods to guide decisions and operations within the association.

Consent to Use of Photographic Images
Registration and attendance at, or participation in, CSAE meetings and other activities constitutes an agreement by the registrant to CSAE’s use and distribution of the registrant or attendee’s image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities.