Tuesday Schedule

Dr. Pam Shipp is a leadership consultant and founder of PL Shipp and Associates.  She has gained international recognition for her work with leadership teams and community organizations. In addition to her public speaking and consulting, she is adjunct faculty at the Center for Creative Leadership where she trained executive leadership courses for twenty years and managed the nonprofit programs at the Colorado Springs campus. 

Hundreds– maybe even thousands –of people visit your association’s website every month. How do you capture their contact information, keep them engaged, and ultimately convince them to join? Find out how one association makes the most of its Website traffic.  During this session, you will hear the process and tactics used by MGMA to
 

• Get nearly 25% of all Website visitors to opt-in their e-mail addresses
• Accelerate engagement among visitors with marketing tactics incorporating an online trial membership, podcasts, e-newsletters, social media and video
• Convert more Website visitors to members at a higher rate and at a significantly lower expense than all other channels

• Outline a five-step process for developing a Website conversion strategy
• Identify ways to draw and drive more traffic to your Website
• Apply strategies to increase Website visitor to member conversion rates

Changes in laws and technology have required employers to adjust how they hire, classify and compensate employees.  At the same time, federal and state government agencies have increased enforcement efforts in the areas of misclassification of workers, verifying authorization to work and compliance with wage and hour laws. This session will discuss how today’s employer can make the critical determinations of whether a worker is:

• An employee or an independent contractor
• Authorized to work in the United States
• Exempt or nonexempt from minimum wage and overtime requirements

The role of the association meeting planner is in transition. No longer simply the wranglers of logistical details, meeting planners must incorporate technology, understand new adult learning formats, and compete for prospective attendees’ attention to ensure a successful conference.

This panel of planning veterans will share insights on their experiences on being strategic and creative in the development of meetings that attract attendees, encourage learning and networking, and ultimately help the bottom line.

This session will help planners learn all of the capabilities a Convention & Visitors Bureau has to offer.  You will find out how to shop destinations quickly and conveniently.  We will discuss every facet of planning your meeting from site selection to promoting your conference.

Some of the topics we will cover are

• Lead generation
• CVB’s vs. national sales offices
• Convention servicing and public  relations support
• How to save time and money when looking for a destination
• How to build your conference attendance
• How to receive the maximum value from a convention and visitors bureau

Dave Kanagy, CAE

Jane Olivier

Often a member’s most frequent association experience is from web interaction.  Therefore, more and more members are asking for association products to be web based and they’re asking for improved web technologies.  How do you pay for it?  One way is to provide web-based products that will produce revenue for you.  In this session, three SME Staff members will discuss the inception and implementation of three web-based member benefits:

• E-books
• On-line learning
• Social media (SME Community)

They will highlight the development of each product including the process used to gain Board approval, what issues needed to be overcome, how they have been marketed to members, what revenues have resulted to date and where these revenues are anticipated to grow in the future.

Rich Carvill

Marilee Yorchak, CAE

The Colorado Business Marketing Association is a state wide association of business-to-business marketers. The association's primary revenue source has been declining for the past few years, so the charge was on to develop new revenue streams. BMA Colorado capitalized on the knowledge and expertise of their own members and self-published a book, "Advice from the Top".  This session will share:

• How the association concepted the idea

• Techniques for getting author submissions
• The editorial process and guidelines - lessons learned
• Marketing & distribution of the book, including e-reader options

Learn how this new idea was used as a recruitment and retention tool, how it branded the association in thought leadership, and yes - brought in revenue.

Note:  Books will be available for sale during the conference.(CSAE members receive a discount).

Sean Walters, CAE

Courtney Pullen

Cathy O. Robbins

How do association leaders respond to new ways to attract and engage members and create value for sponsors?  What products and services will create loyalty, retention and ambassadors?  Perhaps you need a different perspective.

This session presents Everyday Creativity  by photojournalist Dewitt Jones.  The video focuses on techniques and tools that enable participants to look at challenges in a different way. We will apply the concepts to your situation, new projects and problems.  Be prepared to be inspired and encouraged.